July 11, 2020
No Touch, No Fuss
- While some venues are still offering traditional, reusable menus it is clear that in the current circumstances, this is not the best choice.
- There are multiple companies offering QR services, and they range from free up.
- While not every customer is tech savvy, this is an easy option to use, requiring only a camera to scan your QR code.
One of the recreational experiences most changed by COVID-19 is dining out. Restaurants are not able to seat to capacity, waitstaff are masked, and, at some establishments, family style sides are no longer an option. While some venues are still offering traditional, reusable menus it is clear that in the current circumstances, this is not the best choice.
Most of us have come across some version of, “Caesar’s wife must be above suspicion,” or, “I wished my wife to be not so much as suspected.” Think of your safety protocols as a spouse, and remember they are always a reflection on your business. In order to make customers feel confident about patronizing your restaurant, you must give them no cause to wonder if any of your safety protocols are sub-par. If they start wondering if the laminated menu their server just handed them was wiped thoroughly enough, and whether the last person who touched it was the man across the room coughing into his napkin, then you have given them the opportunity to lose faith in your business. They will wonder what other bars are being set low. They may not get up and leave, but they will remember that feeling of doubt the next time they are choosing where to dine.
So, to address one element of being above suspicion, let’s consider touchless menus. It is relatively easy, and can be free. All that is required is a QR code. For those who don’t already know, QR stands for “Quick Response.” They are designed specifically to transfer information quickly via cell phone, and they can be connected to anything on your website. Another great use of QR codes is to allow customers to easily follow you on social media.
There are multiple companies offering QR services, and they range from free up. The tiers with a price tag tend to offer more options as management, outreach, and number of pages that can be connected through your code. At least some of the free options are sponsored, so if you want your customers unhampered by ads for other establishments while they are perusing your offerings, consider an upgrade to ad-free.
For my test run, I tried Barpay. I had to upload a PDF for my menu, as well as my logo, for which I used a picture. I did choose the free option, and the sponsorship is something I would choose to avoid if I were planning on using my QR. However, setup was incredibly easy and quick. There are also options out there that will link your code to a website. Do remember to make sure your website is mobile friendly, so that your diners can easily read what you have so thoughtfully provided.
While not every customer is tech savvy, this is an easy option to use, requiring only a camera to scan your QR code. While it is true that some will prefer a physical menu, disposable versions can be kept for dispersal upon request, which will cut down on waste. Used in conjunction, these methods will help your business maintain the high regard Caesar wanted for his wife. The kind of regard businesses need to survive.